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081: Dr. Max McKeown: Rules for Rebels, Mavericks, and Innovators

Looking for ways to be more innovative in your business, career, or life? Dr. Max McKeown, behavioral strategist and globally recognized innovation expert, award winning author, and speaker discusses how to make innovation practical. His research and topics focus on strategy, innovation, adaptability, and always moving forward. Max was also one of the first Imperfect Action guests (episode 006). In this episode, we discuss:

  • His newest book, “The Innovator’s Book” and the thinking around the unique design and format,
  • The three jobs of the innovator.
  • What gets in the way of innovation.
  • The often overlooked people side of innovation.

I am a big fan of Max’s books and always appreciate his ability to take huge ideas, back them with academic research, and then share them in a way that is engaging, easy to understand, and real world practical.

Here’s a quick tour of the book:



In the interview we discussed his innovative use of whiteboards. See what we’re talking about: 


Max was also one of the first guests on this show. Hear our first conversation at:  Imperfect Action (oo6)  After you listen, let me know your most important takeaway or a-ha moment from this conversation. Email me at [email protected] or tweet to @brocedwards.

Max McKeown, Strategic Advisor, Award Winning Author, Future Shaper
Dr Max McKeown is an English writer, consultant and behavioural psychologist specialising in innovation strategy, leadership and culture. This includes his best-selling: The Strategy Book. He delights and energises audiences with a unique visual storytelling style, creating a live cartoon mural as he speaks to powerfully illustrate his concepts. He has written eight influential, award-winning books and conducts research with Warwick Business School. He’s fellow of the RSA and member of the British Psychological Society.
Get the book (Amazon affiliate link):
Already out in the UK, releases in the US on January 23, 2020.


Connect with Max:
Twitter: @MaxMckeown
LinkedIn: DrMaxMckeown
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Photo credit: Fox & Florals Media
Theme music: Just a Little by Shadow of Whales. Big thanks for letting me use the song. Find them, check out their videos, and get their music.