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080: Michael Roderick: How to stand out when everyone else sounds the same

Michael Roderick helps helps people connect and stand out when everybody else is trying to be different and they all end up sounding the same. In this episode, he shares:

  • Why your network is better than you think.
  • Why those on the periphery of your network are often the ones with the best opportunities for you.
  • How to use “associative leverage” to your advantage.
  • The GATE approach to building your network.
  • Using the DIME approach to ask other for assistance.
  • How to escape the “echo chamber of the enlightened.”

I enjoyed that Michael’s approach is practical and straightforward, yet he approaches things from a very different perspective than most.

After you listen, let me know your most important takeaway or a-ha moment from this conversation. Email me at or tweet to @brocedwards.

Michael Roderick, CEO
Michael Roderick is the CEO of Small Pond Enterprises which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. He is also the host of the podcast Access to Anyone which shows how you can get to know anyone you want in business and in life using time tested relationship-building principles. Michael’s unique methodology comes from his own experience of going from being a Highschool English teacher to a Broadway Producer in under two years.
Connect with Michael:
This episode is sponsored by NutriFitt. I tried NutriFitt’s whey protein supplement after meeting the founder and hearing his journey and commitment to quality. I like to support up and coming businesses so I gave it a try and was impressed. It mixes immediately and the chocolate flavor actually tastes like chocolate, not like some chemical engineering committee’s overdone attempt. It has no artificial sweeteners, colors, or preservatives. Plus, it includes probiotics and is easy on the stomach.
The true taste test? My teenage daughter even likes it.
There are a lot of supplement brands on the market and NutriFitt is my favorite. Because you’re awesome and a listener of Imperfect Action you save 15% on every order. Just use the code TAKEACTION (one word, ALL CAPS) at checkout.
(My personal favorite: Double chocolate whey protein.)
Photo credit: Fox & Florals Media
Theme music: Just a Little by Shadow of Whales. Big thanks for letting me use the song. Find them, check out their videos, and get their music.


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