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064: Sasa Popovic: Building An Innovative Business And A Better World

Sasa Popovic, co-founder and CEO of Vega IT, shares their vision to create a happy and successful company and use that success to make the world a better place. By building businesses and building the community, they help the community and country prosper.

Sasa discusses how (and why) they built and maintain a happy culture, how he has built his leadership skills and what he does different than other leaders, how they have built an international company without a sales department, and using hackathons to improve the community.

Click this link to read the Vega IT Culture book (well worth your time).

After you listen, let me know your most important takeaway or a-ha moment from this conversation. Email me at or tweet to @brocedwards and let me know.


Sasa Popovic, Co-Founder, CEO, Entrepreneur 

Sasa Popovic is the father of two children. He was born in Zrenjanin, Serbia in 1980. Sasa completed his academic education at the Faculty of Technical Sciences in Novi Sad, getting his Masters degree in electrotechnical engineering and computer sciences.

While still a student, Sasa began working as a programmer spending the first couple of years at a position where he created and developed software solutions for a company from the Netherlands based in Novi Sad. With his University colleague Vladan Ostojic, using their own assets, in 2008 he founded the company Vega IT, one they still own and manage together.

Ever since becoming an entrepreneur, Sasa has encouraged leadership and entrepreneurship within the company.  This contributed to his participation in establishing, together with a few colleagues, a number of new companies, five of which are IT companies based in Novi Sad.

Sasa’s caring for his colleagues and his emphasis on customer satisfaction, something he has devoted a significant portion of his working hours to, has resulted in Vega IT’s annual growth of over 30% since its inception – in terms of income, profit and number of employees.

Connect with Sasa:

Website: Vega IT

Instagram: @VegaITSourcing

This episode is sponsored by NutriFitt. I tried NutriFitt’s whey protein supplement after meeting the founder and hearing his journey and commitment to quality. I like to support up and coming businesses so I gave it a try and was impressed. It mixes immediately and the chocolate flavor actually tastes like chocolate, not like some chemical engineering committee’s overdone attempt. It has no artificial sweeteners, colors, or preservatives. Plus, it includes probiotics and is easy on the stomach.

The true taste test? My teenage daughter even likes it.
There are a lot of supplement brands on the market and NutriFitt is my favorite. Because you’re awesome and a listener of Imperfect Action you save 15% on every order. Just use the code TAKEACTION (one word, ALL CAPS) at checkout.

(My personal favorite: Double chocolate whey protein.)

Photo credit: Fox & Florals Media

Theme music: Just a Little by Shadow of Whales. Big thanks for letting me use the song. Find them, check out their videos, and get their music.

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