“We should be setting the baseline for response to a contact marketing campaign to 100%.” Marketer, Wall Street Journal cartoonist, and author, Stu Heinecke shares how he commits marketing heresy by running campaigns that EXCEED 100 percent contact rates and how he uses that approach to get a meeting with ANYONE.
His new book Get the Meeting launches mid-October and can be pre-ordered today at Amazon.
LinkedIn: Stu Heinecke
This episode is sponsored by NutriFitt. I tried NutriFitt’s whey protein supplement after meeting the founder and hearing his journey and commitment to quality. I like to support up and coming businesses so I gave it a try and was impressed. It mixes immediately and the chocolate flavor actually tastes like chocolate, not like some chemical engineering committee’s overdone attempt. It has no artificial sweeteners, colors, or preservatives. Plus, it includes probiotics and is easy on the stomach.