“The way you tell a story matters.” Katrina Kibben discusses the importance of good writing for increasing the quality of responses – whether for recruiting new employees or marketing products and services. She also shares two key approaches for entrepreneurial success, the importance of evolving the vision for the business, and two big downsides to venturing on your own.
Katrina Kibben, Consultant, Marketer, Copywriter
Katrina Kibben is the Founder and Principal Consultant of Three Ears Media, a recruitment marketing copy agency. For most of Katrina’s career, she has been a marketer living in a recruiter’s world – listening to both sides of the talent equation to understand the real issues and find solutions. Today, she uses her technical marketing know-how and way with words to help both established and emerging brands develop and deliver smart recruitment marketing that makes the right people apply. Katrina has also spoken at events around the world and written for HR Tech Conference, The Chicago Tribune, SHRM and many other digital publications.
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Theme music: Just a Little by Shadow of Whales.
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