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Michael F. Schein, President of MicroFame Media, discusses his new book, “The Hype Handbook”, the end of mega fame and his approach to becoming micro famous, and how you can create interest and excitement in your business or project without lying, cheating, and stealing. He also discusses the myth that working hard is all you need to do to stand out and what you can do to help ensure that your hard work is noticed.
It’s time to play bigger, do better, and move the world. Let’s get started!
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Theme music: Just a Little by award winning indie pop band Shadow of Whales.
Big thanks for letting me use the song! Find them, check out their videos, and get their music.