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069: Dana Look-Arimoto: Settling Smart

Dana Look-Arimoto, Founder and CEO of Phoenix⁵, discusses identifying what you really want, blowing up the myth of work-life balance, the three most important parts of a CEO/founder’s job, and how to settle smart.

After you listen, let me know your most important takeaway or a-ha moment from this conversation. Email me at or tweet to @brocedwards.


Dana Look-Arimoto, CEO, Executive Coach, and Author

Dana Look-Arimoto is the Founder and CEO of Phoenix⁵, a leadership and executive coaching company that helps corporations and leaders transform at an accelerated rate.  As an advisor, coach, speaker, mentor, and author of Stop Settling, Settle Smart, Dana is evangelizing her new mindset, method, and movement to destroy the myth of work-life balance.

Connect with Dana:

Twitter: @DanaToThe5th


Get her book (Amazon affiliate link):

This episode is sponsored by NutriFitt. I tried NutriFitt’s whey protein supplement after meeting the founder and hearing his journey and commitment to quality. I like to support up and coming businesses so I gave it a try and was impressed. It mixes immediately and the chocolate flavor actually tastes like chocolate, not like some chemical engineering committee’s overdone attempt. It has no artificial sweeteners, colors, or preservatives. Plus, it includes probiotics and is easy on the stomach.

The true taste test? My teenage daughter even likes it.
There are a lot of supplement brands on the market and NutriFitt is my favorite. Because you’re awesome and a listener of Imperfect Action you save 15% on every order. Just use the code TAKEACTION (one word, ALL CAPS) at checkout.

(My personal favorite: Double chocolate whey protein.)

Photo credit: Fox & Florals Media

Theme music: Just a Little by Shadow of Whales. Big thanks for letting me use the song. Find the

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