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057: Raphael Crawford-Marks: From Startup Founder to Business Leader

“We chose to focus on the right problem at the right time.” Raphael Crawford-Marks, Co-founder and CEO of Bonusly, discusses the journey from working on creating software in his spare time to building and running a company with over 20 employees. He shares the changes from being one of the few companies in their space to competing in an ever more crowded market and his own personal journey of going from a programmer to business leader.

After you listen, let me know your most important takeaway or a-ha moment from this conversation. Email me at or tweet to @brocedwards and let me know.


Raphael Crawford-Marks, Co-Founder and CEO

Raphael Crawford-Marks is the Co-founder and CEO of Bonusly, a comprehensive platform for employee recognition, rewards, and engagement. He is passionate about building products that enable people to work more efficiently while interacting more meaningfully. Prior to founding Bonusly, Raphael was an early employee at several technology startups in San Francisco and New York. He holds a degree in Cognitive Science from Hampshire College.

Connect with Raphael:


Twitter: @bonusly

This episode is sponsored by NutriFitt. I tried NutriFitt’s whey protein supplement after meeting the founder and hearing his journey and commitment to quality. I like to support up and coming businesses so I gave it a try and was impressed. It mixes immediately and the chocolate flavor actually tastes like chocolate, not like some chemical engineering committee’s overdone attempt. It has no artificial sweeteners, colors, or preservatives. Plus, it includes probiotics and is easy on the stomach.

The true taste test? My teenage daughter even likes it.
There are a lot of supplement brands on the market and NutriFitt is my favorite. Because you’re awesome and a listener of Imperfect Action you save 15% on every order. Just use the code TAKEACTION (one word, ALL CAPS) at checkout.

(My personal favorite: Double chocolate whey protein.)

Photo credit: Fox & Florals Media

Theme music: Just a Little by Shadow of Whales. Big thanks for letting me use the song. Find them, check out their videos, and get their music.

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